You built your AI product, and heard AI tool directories will help you get visibility. That's true, but you should avoid spammy listings that would harm more than help you. So we've put together a list of the most valuable sites, backed with data.
Why listing your AI tool in directories helps
Directories are still relevant in 2026 for SEO, AI visibility, product launches and sponsorships. This is how:
- Relevant backlinks: In the past, websites with a high Domain Rating were the holy grail. But, nowadays, links from sites with related topics have a lot of weight. AI directories can help you rank higher on Google if you have an AI product.
- Organic visibility: Some of the directory sites have category pages (such as on best AI productivity tools), review pages, and alternative pages. They often appear when people search on Google or ask ChatGPT.
- AI visibility: In traditional SEO, being in the top positions was everything. That has changed. LLMs fetch more results from the SERPs, and pages from directories sometimes appear, so they can help to get mentioned and cited in AI answers.
- Product traction: Plenty of people keep visiting and browsing directories. For example, TIAAFT alone gets 4.9M visits per month. You can get some of it, either getting enough upvotes by organizing a promotional campaign or by paying as a sponsor.
We've seen new websites go from 0 to 10+ DR by implementing a directory listing strategy.
Best AI tool directories
Most lists of AI tool directories you see online are outdated (about 1 out of every 5 websites no longer work), and some of them would add a spammy link to your site, which Google can penalize.
To prevent that and wasting time, we've created a complete and transparent list so that you know what you're getting.
Please also note that many directories claim to have a free submission option, but then they ask to pay or leave. And, in some cases, the free option shows an error.
| Directory | Domain Rating | Spam Score | Link Type | Traffic | Price |
|---|---|---|---|---|---|
| toolify.ai | 🚀 54 | 🟢 7 | ✅ Dofollow | 1.4M | $99 (48h) |
| aitools.inc | 🚀 50 | 🟢 0 | ✅ Dofollow | 133.1k | Free (60d), $129 (48h) |
| theresanaiforthat.com | 🚀 48 | 🟢 0 | ✅ Dofollow | 4.9M | $49, $347 (w/ newsletter) |
| dang.ai | 🚀 48 | 🟢 0 | ✅ Dofollow | 205.2k | $29 |
| showmebest.ai | 🚀 46 | 🟢 0 | ✅ Dofollow | 1.6k | $9.99 |
| submitaitools.org | 🚀 43 | 🟢 0 | ❌ Nofollow | - | $19 |
| aitooltrek.com | 🚀 43 | 🟢 0 | ✅ Dofollow | 1.5k | Free (15d), $19.9 (24h) |
| aixploria.com | 🚀 41 | 🟢 2 | ❌ Nofollow | - | $79 (5d) |
| aifordevelopers.org | ⭐ 39 | 🟢 0 | ✅ Dofollow | - | Free |
| aitoolzdir.com | ⭐ 39 | 🟢 1 | ✅ Dofollow | - | Free (w/ backlink), $25 |
| aiagentsdirectory.com | ⭐ 37 | 🟢 4 | ✅ Dofollow | - | Free |
| topai.tools | ⭐ 37 | 🟢 5 | ✅ Dofollow | - | Free |
| aihuntlist.com | ⭐ 36 | 🟢 0 | ✅ Dofollow | - | Free |
| aitoptools.com | ⭐ 36 | 🟢 3 | ❌ Nofollow | - | Free |
| aiparabellum.com | ⭐ 36 | 🟢 3 | ✅ Dofollow | - | Free |
| aiagentstore.ai | ⭐ 34 | 🟢 9 | ✅ Dofollow | - | Free |
| aihubs.ai | ⭐ 34 | 🟢 0 | ✅ Dofollow | - | Free |
| aichief.com | ⭐ 34 | 🟢 0 | ✅ Dofollow | - | Free |
| best-ai-tools.org | ⭐ 34 | 🟢 3 | ✅ Dofollow | - | Free |
| everydev.ai | ⭐ 33 | 🟢 0 | ✅ Dofollow | - | Free |
| opentools.ai | ⭐ 33 | 🟢 0 | ❌ Nofollow | - | Free |
| aidirs.best | ⭐ 32 | 🔴 21 | ✅ Dofollow | - | Free |
| altern.ai | ⭐ 31 | 🟢 0 | ✅ Dofollow | - | Free |
| findmyaitool.com | ⭐ 31 | 🟢 0 | ✅ Dofollow | - | Free |
| insidr.ai/ai-tools | ⭐ 31 | 🟢 0 | ✅ Dofollow | - | Free |
| aitoolsmarketer.com | ⭐ 28 | 🟢 5 | ✅ Dofollow | - | Free |
| askaiforit.com | ⭐ 28 | 🟢 0 | ✅ Dofollow | - | Free |
| theaisurf.com | ⭐ 28 | 🟢 6 | ❌ Nofollow | - | Free |
| thenextaitool.com | ⭐ 27 | 🟢 0 | ❌ Nofollow | - | Free |
| aitoolsaver.com | ⭐ 26 | 🟢 0 | ✅ Dofollow | - | Free |
| basedtools.ai | ⭐ 26 | 🟢 5 | ❌ Nofollow | - | Free |
| eliteai.tools | ⭐ 26 | 🟢 0 | ✅ Dofollow | - | Free |
| foundr.ai | ⭐ 26 | 🟢 1 | ✅ Dofollow | - | Free |
| thatsmy.ai | ⭐ 26 | 🟡 11 | ❌ Nofollow | - | Free |
| freeaitool.ai | ⭐ 25 | 🟢 0 | ✅ Dofollow | - | Free |
| poweredbyai.app | ⭐ 25 | 🟢 0 | ✅ Dofollow | - | Free |
| theailibrary.co | ○ 24 | 🟡 19 | ✅ Dofollow | - | Free |
| aisupersmart.com/ai-tools-directory | ○ 24 | 🟡 17 | ✅ Dofollow | - | Free |
| aijourney.so | ○ 24 | 🟢 2 | ❌ Nofollow | - | Free |
| aihustle.tools | ○ 23 | 🟢 0 | ✅ Dofollow | - | Free |
| beyondaitools.com | ○ 22 | 🟢 0 | ✅ Dofollow | - | Free |
| ainave.com | ○ 21 | 🟡 13 | ❌ Nofollow | - | Free |
| aipulse.fyi | ○ 21 | 🟢 0 | ✅ Dofollow | - | Free |
| openfuture.ai | ○ 21 | 🟢 6 | ❌ Nofollow | - | Free |
| aimatch.pro | ○ 20 | 🟢 1 | ✅ Dofollow | - | Free |
| aiagentslist.com | ○ 20 | 🟢 1 | ✅ Dofollow | - | Free |
| findyouragent.ai | ○ 20 | 🟢 0 | ✅ Dofollow | - | Free |
| groupify.ai | ○ 20 | 🟡 13 | ✅ Dofollow | - | Free |
| aitoolscorner.com | ○ 19 | 🟢 0 | ✅ Dofollow | - | Free |
| aitoolguru.com | ○ 19 | 🟢 0 | ✅ Dofollow | - | Free |
| aixyz.co | ○ 18 | 🟡 14 | ✅ Dofollow | - | Free |
| navtools.ai | ○ 18 | 🟢 0 | ✅ Dofollow | - | Free |
| aidir.wiki | ○ 17 | 🟢 3 | ❌ Nofollow | - | Free |
| aidirectory.wiki | ○ 17 | 🟢 2 | ✅ Dofollow | - | Free |
| salestoolsai.top | ○ 17 | 🟡 18 | ❌ Nofollow | - | Free |
| stackviv.ai | ○ 16 | 🟢 0 | ❌ Nofollow | - | Free |
| alltheaitools.com | ○ 15 | 🟢 0 | ✅ Dofollow | - | Free |
| aitoolslist.io | ○ 15 | 🟢 3 | ✅ Dofollow | - | Free |
| aiagentslive.com | ○ 14 | 🟢 10 | ✅ Dofollow | - | Free |
| ai-sites.net | ○ 14 | 🟡 12 | ✅ Dofollow | - | Free |
| aiagentsbase.com | ○ 14 | 🟡 17 | ✅ Dofollow | - | Free |
| bestofai.io | ○ 14 | 🔴 34 | ✅ Dofollow | - | Free |
| dynamite-ai.com | ○ 14 | 🟢 0 | ✅ Dofollow | - | Free |
| airespo.com | ○ 13 | 🔴 40 | ✅ Dofollow | - | Free |
| aitoolspin.com | ○ 13 | 🟢 7 | ✅ Dofollow | - | Free |
| toptools.ai | ○ 12 | 🟢 0 | ✅ Dofollow | - | Free |
| ai-tools.directory | ○ 10 | 🟢 1 | ✅ Dofollow | - | Free |
| aitoolsmagazine.com | ○ 9 | 🟢 0 | ❌ Nofollow | - | Free |
| aiagentsverse.com | ○ 8 | 🟢 0 | ✅ Dofollow | - | Free |
| aitoolex.com | ○ 6 | 🟢 0 | ✅ Dofollow | - | Free |
| selljam.ai | ○ 6 | 🟡 19 | ✅ Dofollow | - | Free |
| aitoolshunt.com | ○ 5 | 🟢 0 | ❌ Nofollow | - | Free |
| aitoollist.org | ○ 5 | 🟢 0 | ✅ Dofollow | - | Free |
| mostpopularaitools.com | ○ 5 | 🔴 25 | ✅ Dofollow | - | Free |
This is how to read the table:
- DR (Domain Rating) is a score from 0 to 100 about the authority of that website compared to other internet sites.
- SS (Spam Score) is one of several signals to spot bad sources for backlinks. A score of zero or a low one is healthy.
- When it comes to link type, dofollow bring the most value SEO-wise, meanwhile nofollow links can also help with discoverability and authority.
Conclusion
You can use the above curated list to add your product in AI tool directories in order to get SEO backlinks, ranking high on Google, gain AI visibility, and get product traction.
That said, submitting your product to directories is just one lever. You need more. HeyCompetitor tells you where competitor AI tools are gaining visibility across organic search and LLMs, so you can get the same.